Happy to announce that Buro 24/7, the global digital media company founded in 2011 and System, the fashion insiders’ magazine, are partnering. @Buro247ru @Systemmagazine
The partnership sees Buro 24/7 acquire a majority stake in System and move its international headquarters from Moscow to London, as Buro 24/7 and System’s teams, resources and brand identities integrate to become a united cross-media company – digitally native and with global reach.
In-house print and events departments will support all digital activity to maximise the scale and reach of editorial content, powered by the expertise of Buro 24/7’s sizeable in-house tech team. All global resources will combine to operate as a full-service commercial agency, specialising in digital storytelling for clients in fashion, beauty and beyond.
System’s editorial team will oversee globally-distributed original content for Buro 24/7’s digital network, which currently includes websites and social-media channels in 11 different markets across four continents, including Australia, Southeast Asia, Russia, the Middle East, and Mexico. Moving forward, Buro 24/7 will launch its flagship global digital platform, showcasing exclusive editorial content.
The global presence of the Buro 24/7 digital network will continue to increase through a roster of strong local partners (current partners range from NewsCorp in Australia to Media Quest in the Middle East). System’s biannual print magazine, which has quickly established itself as a lively industry voice, bagging scoops with the likes of Nicolas Ghesquière, Raf Simons and Miuccia Prada, is expanding its print run and distribution, further developing its current Chinese edition, and adding new markets to its geography.
05 Jul 2017